Black Friday 2024

Most Gen Z shoppers reported spending between $50 and $150, with price and discounts being the biggest influencers in their purchasing decisions. Social media promotions and influencer recommendations also played a key role. When it comes to where they shop, major retailers like Amazon, Target, Walmart and company website. Gen Z is clearly savvy, strategic, and ready to make the most of the biggest sales of the year. Check out the full results below.