Reaching a new Generation, One campus at a time
Spindrift needed more than impressions. They needed to become unavoidable.
The challenge: break through to Gen Z consumers - a generation that tunes out traditional advertising but trusts the athletes they follow - while simultaneously driving excitement and trial for new product launches, all laddering into long-term household penetration.
The solution: 45 NCAA Student Athletes across 23 universities, 9 priority markets, and a retail-integrated NIL program built to put Spindrift in hand and in cart.
This approach…
Supported Kroger, Target, Walmart & Whole Foods locations near Campuses
Generated Authentic Product Seeding Across Locker Rooms, Dorms & Team Facilities
Flooded Instagram and TikTok Feeds of New Gen Z Consumers
01 New Audience Reached
Gen Z consumers discovered Spindrift through athletes they already follow — not ads they scroll past. Authentic content from Student Athletes across 23 universities put the brand directly in their feeds.
02 New Launches Supported
Athletes seeded and posted across six flavors - giving new SKUs immediate exposure in the hands of trusted, credible voices at exactly the right moment.
03 Retail Activated
45 in-store shopping experiences across Kroger, Target, Walmart, and Whole Foods turned social awareness into physical trial at priority retailers near campus.
We drove all this impact in just one month with many more to come for Spindrift.
Are you trying to reach a new consumer for the first time? We build programs that put your brand in the hands of the athletes your next customer already trusts. Back to School is the time to do that!
Let’s get a call on the books
ANDREW MAVIS
98Strong Founder & CEO
