Back to School: Is 6 weeks away time to act

Written By Guest User
 
 
 

Get your college Back to School strategy locked in now.

Back-to-school season is the second-largest retail moment of the year and it arrives in just 6 weeks. For brands targeting Gen Z and college students, this window represents a critical opportunity to drive awareness, trial, and retail velocity through the NCAA Student Athletes.

The numbers tell the story. Here's what's at stake.

 
 
 

16.9M college & university students

are shopping for dorm essentials and health/wellness items this season.

 

520K NCAA Student Athletes

Elite influencers within Gen Z. The trend setters ready to influence the next generation on campuses.

 

$2.3B spent in 6 weeks

by college students and parents combined on back-to-school purchases across all categories.

 

78% influenced by peer recommendations

Gen Z college students trust friend/influencer recommendations over traditional advertising for health, wellness, and lifestyle purchases.

 
 
 
 
 
 

Ready to Own Back-to-School?

98Strong can turn a program on in 4 weeks so the time to act is now!  The clock is ticking.  Let's plan your strategy to win over the most important consumer generation: Gen Z. 

Schedule a time to chat with us here.

ANDREW MAVIS
98Strong Founder & CEO

Guest User
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