Winning the energy drink space on college campuses

Written By Guest User
 
 
 

98Strong executed a full-scale omni-channel influencer campaign for C4 Energy activating 1,000+ NCAA Student Athletes across 100+ universities to drive product awareness, trial, and retail velocity for core SKUs and new launches. This approach…

  • Boosted Digital Engagement Across IG & TikTok

  • Supported Strategic Product Launches 

  • Drove Traffic to Amazon, Walmart, Target & CVS

  • Delivered Authentic Content at Scale from Student Athletes across 20+ NCAA Division 1 Teams

 
 
 
 
 
 

“By activating thousands of NCAA Student Athletes on social media who attend schools near retailers, 98Strong increased trial and sales nationwide along with LTV amongst key college consumers.”

Marquel Carter, Senior Director of Influencer Marketing, C4 Energy

 
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Looking to replicate this kind of campus-scale activation for back to school or a key product launch? Let’s get a call on the books so we can build out a custom athlete strategy to support all your marketing channels.

ANDREW MAVIS
98Strong Founder & CEO

Guest User
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