Authentic NIL Partnerships = Impactful Results
Authenticity drives performance. 98Strong selects Student Athletes who already love and use the brand, turning genuine advocacy into stronger digital engagement and product trial among net-new Gen Z consumers. Win them while their brand habits are forming, and you can keep them for a lifetime.
Two Student Athletes from our latest Spindrift and Slate campaigns demonstrate the impact of authentic athlete partnerships - reaching audiences that are more than 85% Gen Z while driving awareness, product trial, and retail support in the markets that matter most to each brand.
When the right Student Athletes genuinely love the brand and reach Gen Z consumers in priority markets, authentic content produces measurable engagement, product trial, and retail velocity.
At 98Strong we pride ourselves on building programs that only feature Student Athletes who love the product and can be a new face for your brand amongst Gen Z.
If you are aiming to grow your brand across college markets this fall - schedule a call with us here.
ANDREW MAVIS
98Strong Founder & CEO
