98Strong helped support NiCK's launch of their protein bars across Target & Walmart, activating NCAA Student Athletes at store locations walking distance to college campuses. This approach…

• Scaled Hyper-Local Retail Traffic to Target & Walmart Near College Campuses

• Delivered Hundreds of UGC Assets for Organic & Paid Use

• Increased Target.com Product Reviews Through Athlete-Driven Trial

• Supported On-Campus Product Seeding to Drive Awareness & First Purchase

• Built Authentic Gen Z Brand Credibility Through Athlete-Led Storytelling