98Strong built an always-on ambassador engine to help Brooks win Gen Z via…

• 4+ year partnership featuring 400+ student athletes across running, track & field, and cross country

• 15%+ average engagement rate — outperforming standard influencer benchmarks

• Millions of college consumer impressions delivered at ~$10 CPM

• Premium, authentic content seamlessly integrated into athletes' training, race day, and daily life

• Content leveraged across paid, owned, and organic channels for full-funnel impact