98Strong executed a 4-year omni-channel NIL strategy for OLIPOP, activating 5K+ NCAA Student Athletes across 200+ college campuses located near key retailers. This approach…

• Generated 50M+ Total Impressions Across IG & TikTok

• Delivered a 27% Average Engagement Rate

• Drove Retail Velocity at Walmart, Target, Costco, Kroger & More

• Supported Every Major Product & Retailer Launch Since 2021

• Built Authentic Brand Love That Made OLIPOP the #1 Consumer Brand Among Gen Z