98Strong built a national NIL ambassador program to help Vuori win Gen Z across 30+ campuses via…

• 7M+ impressions and 650+ social posts across IG and TikTok

• Seasonal product launch support and in-store activation events

• Apparel gifted to 1,000+ NCAA Student Athletes through team drops and authentic storytelling

• Record single-night sales at Gen Z in-store shopping events

• Hyperlocal athlete engagement aligned to Vuori store openings nationwide