Entering Year 5 with OLIPOP
HIGH-LEVEL PROGRAM FOR 2026
Since 2022, 98Strong and OLIPOP have built a long-term, retail-first college strategy designed to authentically connect with Gen Z and drive sustained brand growth on campuses.
Partnership highlights include:
Retailer and new product launch support across college markets
Student Athlete led content creation and social awareness
Hyper-local campus targeting based on retailer proximity to campus
Product seeding and experiential/event-based support
“For four plus years 98Strong has been a total secret weapon for us - their team is amazing, move at lightning speed, and completely deliver on all of their promises (unlike most ‘automated’ creator platforms). We also love how their athletes have such relevant hyper localized audiences — this helps us drive authentic awareness in hard-to-reach college markets.”
Steven Vigilante
Founding Team | Director, Strategic Partnerships @ OLIPOP PBC
Looking Ahead
At 98Strong, our goal is to build long-standing partnerships that evolve with brands over time just like OLIPOP. By combining authentic student-athlete storytelling with measurable retail impact, we help brands create continuous momentum, long-term ROI, and meaningful connections with Gen Z year after year.
ANDREW MAVIS
98Strong Founder & CEO
